Lady Speed Stick:
- Feminine, slim purple container.
- It’s got pink stars on it!
- “Cool & Fresh” fragrance, which smells something like a cheap drugstore perfume designed for Barbie’s obnoxious younger sister and made from the marshmallow bits in her favourite sugar-based breakfast cereal.
- You will smell “Cool & Fresh” for 24 hours.
- It might make you invisible.
- 70 grams for $3.29.
- Robust container with way cool shiny iridescent label.
- It’s got non-slip grips for rough man handling!
- No 24 hr guarantee, you’ll have to keep up that annoying habit of bathing regularly.
- It might make you powerful.
- 85 grams for $3.29.
Gendered marketing is really just a way for companies to sell the same product twice. You can save money if you ignore it and compare products for what they actually offer.
As another example, you can sometimes get a deal on electronics if you buy the exact same model in pink instead of white or black.
Compare prices next time you’re in a store and see if you can spot any of these price discrepancies based on which gender the product is aimed at.
Have you ever bent the gender rules during a shopping trip to save money?
Did you find it difficult to do? Was it fun? Or was it no big deal?