We all know the drill. A bunch of apparently uptight, obviously prudish feminists get on their high horses about some offensive advertisement for beer or burgers or some brand. They complain, loudly, and a lot of people misunderstand. The reactions are predictable:
‘It’s just an ad. Nobody really pays attention to them.’
‘Don’t you have a sense of humour?’
‘Sex sells. If you don’t like it, turn it off.’
Settle down over there. Chill out. Have a beer.
Miss Representation is a film by Jennifer Siebel Newsom that helps to explain what the big deal is. It gets to the roots, and the consequences, of what is a much larger problem than a little poor taste now and then.
You can see an extended version of the trailer here.
To see the real issues, you have to go well beyond subjective reactions to individual examples. This is what media literacy is all about – looking at the bigger picture.
Media Action is hosting a screening of Miss Representation in Ottawa, ON this Wednesday.
If you can’t make it to the event, you can still follow along on Twitter using the #SEEITBEIT hashtag.
To learn more about the film, visit MissRepresentation.org.